OnTheMarket has launched a tool to compete with Rightmove’s ‘Best Price Guide’ that is available through the property portal giant’s ‘Plus’ service for estate agents.
OTM also says it will be releasing further products over the coming weeks to ‘replace’ the other Rightmove reporting and management tools used by agents including on-site display advertising, direct response activity and property listings promotions.
The first, called Market Appraisal Guide, is now live via agents’ OTM dashboard alongside their existing reporting tools including those offering performance data on the search, viewings and leads generated by their listings.
Designed to help agents rely less on Rightmove and Zoopla for their market intelligence, OTM’s new tool enables them to access information on sold prices, comparable properties, local information and maps, and create a report for vendors and landlords which carries their own branding alongside OTM’s.
Available initially as a Beta service, which is tech-speak suggesting it may still have bugs as the service settles in, Market Appraisal Guide has already been tested with several member agents prior to going live.
OTM says the market intelligence tools will be available as part of agents’ listing fees, but that additional products will be paid-for, but cheaper than Rightmove’s comparable services.
“We’re very pleased to be launching [our Market Appraisal Guide], which is in line with our strategy to broaden our range of back office tools,” says OTM CEO Ian Springett (left).
“We continue to look for ways to innovate and improve our offering to agents and property-seekers.”