Swiftype

Leveraging Amazon search ads in a time of rapid change

January 19, 2019 admin 0

Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. To help advertisers […]

Zoomd

What makes people click on search ads?

January 2, 2019 admin 0

Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What makes them click? […]

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